Timeless Classic Double Breasted Trench Coat

A Decade in Review

For PRINCIPLE M, the year 2023 held a great significance. It meant that we officially crossed the first decade in menswear as a brand. From youthfulness to maturity, we are about to open the next chapter.

We put together a video to review the good times, the memories, the development and journey it has been in building not just Principle M & the clothing, but the team and the community as well. 

As we embark on the next decade, we are excited to continue to strive to deliver outstanding products and services to our customers.