Blogs

Event | Suit Geek Ride 2 Recap

The 2nd Suit Ride event went better than we imagined. We made many new friends along the way and had a lot more fun. — not to mention the delicious…

New 22 F/W Fabric Arrivals

The heat wave is finally coming to an end. Although it is not sweater weather yet, it is the best time for those who are planning to add a few…

Event | Suit Geek Ride 1 Recap

In the 1980’s China became widely known as the “Kingdom of Bicycles”  — 76% of Beijing’s road space was occupied by bikes. Today, the situation has changed drastically, but we…

Ask PM | Cocktails & Dress Codes

Going out for any sort of party or event recently is cause for celebration—also good reason to dress up a bit.  Whether it’s a wedding, a cocktail party or a…

Ask PM|Laundromat’s Secrets

Have you ever got your suit back from the dry cleaners and your three-roll-two button suit became a three button? Or your trouser crease was off-center or not even pressed at…

Suit Geek 20 | Jack of All Trades, But Master of None

“Suit Geek” is PRINCIPLE M’s original feature column where each month we reach out to one of our loyal customers & friends and ask him to share his clothing, life,…

In Depth | The Rarest And Most Luxurious Fabrics In The World

Before I bore, or interest you with scientific facts, I’d like to first attempt to explain what ‘luxury’ is to me. A word that has been abused probably since the…

Suit Geek 19 |The Variation of Life

​“Suit Geek” is PRINCIPLE M’s original feature column where each month we reach out to one of our loyal customers & friends and ask him to share his clothing, life,…

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PRINCIPLE M

Premium Tailored Clothing & Accessories | Beijing