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Principle M is a premium tailored clothing label & classical menswear shop in Beijing

We make high quality tailored clothing, accessories and offer a variety of other heritage brands. Our team is passionate about classical menswear and we enjoy the personal interaction with clients to give them the best service, fit and style.

LOOKBOOK

Huddersfield Tweed Jacket
Classic Double-breasted Trench Coat
Valstarino available in shop now
Chrysalis field coat
Igarashi looking at his work in the mirror
Jamen, our in-house tailor
Designing New Products
Abraham Moon Tweed Jacket & Johnstons Cashmere Sweater
Field Coats at the Great Wall of China

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New Design Launch | 'Tokyo Denim' Shirt

At Principle M, we mainly offer made to measure suits, shirts, coats, and so on, as well as accessories. The majority of our clients meet us at our shop in person to commission orders. However, we have had a growing client base online who…
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B&Tailor's Sixth Trunk Show at Principle M, November 24 & 25

B&Tailor is coming to Beijing for their sixth truck show at Principle M on November 24th & 25th. Our friends and customers had a great time with the guys from B&T in their previous truck shows. If you have any questions or would…
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B&Tailor's Fifth Trunk Show at Principle M [Video]

B&Tailor made their fifth trip to Principle M in the end of June. We had a great time with the guys from B&T as well as our dear friends and customers. Check out our video that Nicolas filmed and produced, it gives a great idea of…
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