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Principle M is a premium tailored clothing label & classical menswear shop in Beijing

We make high quality tailored clothing, accessories and offer a variety of other heritage brands. Our team is passionate about classical menswear and we enjoy the personal interaction with clients to give them the best service, fit and style.

LOOKBOOK

Client Wearing his MTM Coat using W.Bill Tweed

Our House MTM Overcoat using Loden for Caccioppoli

Jamen, our in-house tailor, pad stitching

Chrysalis Chepstow Field Coat Now Available

Bespoke, Video

B&Tailor’s Fifth Trunk Show at Principle M [Video]

B&Tailor made their fifth trip to Principle M in the end of June. We had a great time with the guys from B&T as well as our dear friends and customers. Check out our video that Nicolas filmed and produced, it gives a great idea of the vibe over the weekend. We are looking forward […]

July 12, 2018/2 Comments/by principlem

Bespoke, Video

B&Tailor Back in Beijing; June 23-24

Chad and Changhoon will be back in Beijing this weekend for another Bespoke Trunk Show. This time Chad will also bring a limited quantity of his Chad Prom double-inverted-pleat ready-to-wear jeans as well. See you guys here as well as our clients for fittings. If you are interested in the jeans or dropping by to […]

June 22, 2018/0 Comments/by principlem