Principle M is a premium tailored clothing label & classical menswear shop in Beijing

We make high quality tailored clothing, accessories and offer a variety of other heritage brands. Our team is passionate about classical menswear and we enjoy the personal interaction with clients to give them the best service, fit and style.


How to wear a navy suit?

How to Wear a Navy Suit?

Whether it’s a light a breathable Fresco suit for the warm months, a flannel suit for the colder season or a mid-weight four season wool, navy suits are probably one of the most popular choices. A navy suit is a staple of every man’s…

Reimagine Principle M | Introducing our "Semi-bespoke"

Dear Readers, By now, anyone reading this article probably already knows the Oxford definition of the word bespoke. But outside of its English definition, what does “bespoke” really mean? Since Principle M was founded in 2014, we have…
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Christmas Party Casino Royale 2018 | Video

It has been another year filled with old friends and new friends. Over 2018 we had several events, trunk shows and launched new products. Of course, we also continue to offer our tailored clothing and continue to preach classical style.…
© 2018 | Principle M