Blogs

Event | Suit Geek Ride 2 Recap

The 2nd Suit Ride event went better than we imagined. We made many new friends along the way and had a lot more fun. — not to mention the delicious…

Event | Suit Geek Ride 1 Recap

In the 1980’s China became widely known as the “Kingdom of Bicycles”  — 76% of Beijing’s road space was occupied by bikes. Today, the situation has changed drastically, but we…

Suit Geek 20 | Jack of All Trades, But Master of None

“Suit Geek” is PRINCIPLE M’s original feature column where each month we reach out to one of our loyal customers & friends and ask him to share his clothing, life,…

In Depth | The Rarest And Most Luxurious Fabrics In The World

Before I bore, or interest you with scientific facts, I’d like to first attempt to explain what ‘luxury’ is to me. A word that has been abused probably since the…

Suit Geek 19 |The Variation of Life

​“Suit Geek” is PRINCIPLE M’s original feature column where each month we reach out to one of our loyal customers & friends and ask him to share his clothing, life,…

How To Style Your Grey Flannel Suit?

Other than the Navy Suit, we also recommend a grey suit for a staple classical wardrobe. It’s very easy to mix and match, goes with all shades of skin tones. And…

Ask PM | Winter Fabric: Flannel, Covert and Super Wool

To some, it’s just fabric. To us, fabrics are a plethora of possibilities. Flannel, covert, super worsted—all 100% wool but all very different in terms of weave, texture, functionality, and…

Ask PM | Golf Attire

When it comes to sports, such as golf, we can’t help but let our passion and enthusiasm for classical menswear flourish. Golf is extremely social when playing for leisure and…

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PRINCIPLE M

Premium Tailored Clothing & Accessories | Beijing