A Letter to Our Dear Followers

Dear followers & friends,

2020 was a year that tested our limits—it tested everyone’s. But maybe we needed it. 

After 8 years in business, and always taking steps forward, we realized we would have to work harder than ever before. Looking back I must say I learned a lot and after all is said and done, I wouldn’t change a thing.

In early 2020, we welcomed two new colleagues. We started new PM Club offerings, I launched our Suit Geek interviews to share more sartorial stories from others’ perspective, and we delivered some amazing clothing. We created a video series on our Semi Bespoke suits and had fun events throughout the year such as shoeshine events, parties or trunk shows. I’m very proud of my team and can gladly say we enjoy working together and serving you.

Speaking of you, all of our friends, followers and customers, I owe you all a big thank you. Whether you are a Suit Geek, a good friend or advocate that is always happy to mention where you got your suit or tie, a fan that walked in and shared a great conversation or any of our other distant friends or customers, we do this all for you. I really want each and every one of you to know I thank you! 

I’m really grateful for you guys, and the community we have. It’s a great pleasure making you guys clothing or having you at an event or engaging in a conversation. I believe Humans are social creatures and, well, I’m surrounded by some pretty cool people. 

At the end of the day, we have each other and some clothing on our back, so perhaps we are some of the lucky ones who came out alright at the end of 2020. 

I will do my best to continue serving you guys through 2021 and we have something in store for everyone. I plan to have a monthly event in order to build an even stronger community — whether it’s one of our workshops or a social party. We will continue to keep our semi-bespoke suiting top notch. We will make classical clothing more accessible to the younger and aspiring guys through our PM Club offerings. We also enjoy collaborating with other brands and we are excited to do more off-site workshops as we’ve done at law firms and other companies. With everything we do, you can be sure we will continue spreading classical clothing culture, style and enjoying our conversations and good times in-between. 

Thank you again, and on behalf of the team, I wish you a very happy New Year.

Justin Kwan

2021.02

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PRINCIPLE M

Premium Tailored Clothing & Accessories | Beijing