Founded in 2013, PRINCIPLE M is a tailored menswear clothing brand based in Beijing. We offer Semi-bespoke and Made-to-measure tailoring services. We also carry men’s accessories which we select from a variety of heritage brands from all over the world.
We have an international team consisting of talents who have studied or lived abroad and worked in the menswear and tailoring industry. We are able to think globally, to combine western menswear heritage and eastern culture together, and create a modern menswear wardrobe for a variety of clients.
Our style is classical yet modern—a permanent style that you will enjoy wearing for many years to come. Our suits are lightly constructed so they are more comfortable to wear, which is a trait of Italian tailoring. We enjoy using cloths that have a clean and crisp drape, which is typical of English cloths. Put these together and you have a comfortable suit to wear that looks sharp and also functional.
We enjoy wearing suits equally as much as we enjoy wearing chinos or odd trousers with a jacket, shirt and tie—both classic looks that you can wear for work or for leisure.
We want to make a timeless piece for our dear clients, and that is more than just using high-quality European fabrics. At PRINCIPLE M, we listen closely to our clients’ needs and take their thoughts into consideration throughout the whole process.
Our founder, Justin, has been in the menswear business for more than 15 years. He started off in retail throughout university and then founded his first brand in the United States in 2010. In 2013, he then founded PRINCIPLE M in Beijing.
Our tailor & partner, Jamen, has been in the business for more than 10 years. He studied fashion & art in the United Kingdom and then trained as an apprentice at a Sartoria in Firenze, Italy. Jamen, through his experience has a deep understanding of classical menswear. He initially got into tailoring because he was passionate about learning to tailor a suit for himself and wear his own bespoke work. Then, he turned the art of making suits into a career.