Entries by principlem

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2017 Year in Review [VIDEO]

2017 was a fantastic year and it is a little bittersweet to say goodbye. One of the biggest steps we’ve made in our short history of three-and-a-half years in operation was the move to our new showroom in Beijing. We worked with MDDM, an Italian-German Architect Studio in Beijing to design the space. We wanted […]


Mystery Bespoke Tailor

If you’ve been to Principle M, then it probably isn’t a big mystery to know that Jamen is doing one-off bespoke garments between his other work such as made to measure fittings, meeting with clients and smirking in a few photos here and there. It’s a pleasure to have such a skilled craftsman on our […]