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New Product Launch | A Timeless Product for World-travelers

Yoojeong Chae is a Korean leather Artisan based in Beijing. She initially started as a fashion designer with a degree from Tsinghua University of Design. She started her career at Escada in Germany, which is where she found her passion for leather work. She then decided to do her leather work training at the renowned Scuola di Cuoio in Florence, Italy.

Throughout her career, she developed a sense and dedication for high-quality materials. She uses highest-grade leather from Italian & French tanneries and extra durable yarn from France. She makes all of her products at her studio, which is located in the art district Cao Chang Di in Beijing.

We teamed up with Yoojeong and designed a passport case that she made. We chose a vegetable tanned leather from the Badalassi Carlo Tannery in Italy. It is a milled grain leather—Milling is a process that allows individual hides to produce its own unique grain. It’s a whiskey color that will get darker and more beautiful over time as it gets a natural patina from sunlight and human touch. The lining is also a vegetable tanned leather from Italy that has a natural eggshell color and “cracked eggshell“ appearance. There is a contrast stitch that matches the inner lining closely that gives it a nice detailed look. All of the stitching is ’saddle stitched’ by hand which is superior to lock stitching by machines. If a thread breaks the saddle stitching will keep it together where the lockstitch will unravel and come apart.

The process of making a passport case by hand requires time and effort. Add on top of that quality leather and tasteful design that will look better over the years and you have a beautiful product that is timeless for the frequent world-traveler.




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New Design Launch | ‘Tokyo Denim’ Shirt

At Principle M, we mainly offer made to measure suits, shirts, coats, and so on, as well as accessories. The majority of our clients meet us at our shop in person to commission orders. However, we have had a growing client base online who purchase our accessories on our Taobao webshop. A lot of guys asked us if we would ever have anything ready to wear. Well, that wait is over (the wait was actually over in April when we launched it but it has taken a bit of time to get this up on our blog).

We found a 4.5oz. denim from one of our Japanese cloth suppliers that was a good four season weight. Then, we designed a button down collar that is a bit longer and has a nice ‘S’ curve to it, giving it a nice relaxed look. We opted to have gathering on the sleeve head and cuff as well for a relaxed look. We make these ‘Tokyo Denim’ shirts using our ‘three-step-hand’ making process, meaning we hand set the sleeves, hand stitch the buttons and also hand stitch the button holes. These three points on the shirt are made with hand construction because a hand set sleeve will have a bit more elasticity when moving around thus making it more comfortable. The buttons and button holes are hand stitched because the hand stitching vs. machine makes for a far superior shirt and it is much more aesthetically pleasing. We sell this shirt for 780 RMB, just over a hundred bucks, which makes for a pretty valuable offer. Oh, it also includes shipping (in Mainland China, anyways).

The Tokyo Denim was a big hit and we also launched the Nola Seersucker over the summer that was also well received by our clients. So, whats next?