Suit Geek 14 | From City Boy To Classical Menswear
“Suit Geek” is PRINCIPLE M’s original feature column where each month we reach out to one of our loyal customers & friends and ask him to share his clothing, life,…
Suit Geek 10 | A Musician On Classical Menswear
“Suit Geek” is our feature column where each month we reach out to one of our loyal customers & friends and ask him to share his work, life and his…
Suit Geek 09 | The Refinery Owners Share Their Love For Suits And How It Fits Their Lifestyle
On our Nineth Suit Geek interview, we invited our friends & owners of The Refinery Mr. Santu & Mr. Kaho. With their profound understanding and modern interpretation on classical men’s jackets and coats, they have gained a strong following since they launched the brand…
Semi-bespoke 04 | Technical Aspects: The Making
From the cutting to the canvasing to the finishing, there is a lot of work that goes into making each suit—almost 60 hours of work, to be exact. That is…
Semi-bespoke 03 | The Ordinary Process From Start To Finish Of Commissioning A Suit
Semi-bespoke Video No.3 – The Process from Start to Finish of Commissioning a Suit Commissioning a suit involves many steps. From choosing the fabric, to understanding the timing and fittings,…
Semi-bespoke 02 | Style, Fit And Cut Of The Suit
We often get this question from our new customers: what is your ‘house style’? Italian? American? British? Today, on our ‘Semi-bespoke’ column Episode Two, we will give you the answer…
Suit Geek 07 | I Want To Create A Certain Look That Goes Well With Basketball Shoes
In our seventh interview for “Suit Geek”, we invite our friend Steve Zeng. He began his career on Wall Street as an investment banker and later followed his true passion in sports content.…
Suit Geek 06 | As a Lawyer, You’ve Got to Present a Very Professional Outlook
On our sixth interview for “Suit Geek”, we invited our client and friend, Mr. Stephen Liu. After graduating from law school at UC Berkeley, he pursued a career as a lawyer…
Christmas Party Casino Royale 2018 | Video
It has been another year filled with old friends and new friends. Over 2018 we had several events, trunk shows and launched new products. Of course, we also continue to…
New Product Launch | A Timeless Product for World-travelers
Yoojeong Chae is a Korean leather Artisan based in Beijing. She initially started as a fashion designer with a degree from Tsinghua University of Design. She started her career at…
No products in the cart.