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Semi-bespoke 01 | What is Semi-bespoke?
We are very happy to announce that this first episode of our Semi-bespoke series is here! On this episode, we will introduce our ‘semi-bespoke’ line. What is it? What makes…
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As a Lawyer, You’ve Got to Present a Very Professional Outlook
On our sixth interview for “Suit Geek”, we invited our client and friend,  Mr. Stephen Liu. After graduating from law school at UC Berkeley, he pursued a career as a lawyer…
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Suits Have A Great Deal of Practicality for Daily Wear
On our fifth interview for “Suit Geek”, we invited our client & good friend Mr. Meng Fanyi. This Finance field’s newcomer just got into the suit world not so long ago, but he…
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Life Deserves A Bit More of Formality
“Suit Geek” is our feature column where each month we reach out to one of our loyal customers & friends and ask him to share his work, life and his…
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How to Choose Wedding Suit for Groom?
Nowadays, there are a lot of clients at PRINCIPLE M looking for a wedding suit instead of a more traditional tuxedo. Today we will recommend you some fabrics and colour options for a…
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Through What You Wear You Are Communicating With This World And People Around You
On our third interview for “Suit Geek”, we invited our friend Malik. He was one of those Chinese millennials who study business in the U.S., then an MBA, and would eventually get a…
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Artists Actually Care About Suits More Than We Think
Mr Zhao Gang is a well-known Chinese painter. In 1979, he joined the hutong impressionists “Stars” group as one of the youngest members. In the 80s, he went on to study abroad…
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How to wear a navy suit?
How to Wear a Navy Suit?
Whether it’s a light a breathable Fresco suit for the warm months, a flannel suit for the colder season or a mid-weight four season wool, navy suits are probably one of…
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Reimagine Principle M | Introducing our “Semi-bespoke”
Dear Readers, By now, anyone reading this article probably already knows the Oxford definition of the word bespoke. But outside of its English definition, what does “bespoke” really mean? Since…
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PRINCIPLE M

Premium Tailored Clothing & Accessories | Beijing