Blog Post

Life Deserves A Bit More of Formality
“Suit Geek” is our feature column where each month we reach out to one of our loyal customers & friends and ask him to share his work, life and his…
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How to Choose Wedding Suit for Groom?
Nowadays, there are a lot of clients at PRINCIPLE M looking for a wedding suit instead of a more traditional tuxedo. Today we will recommend you some fabrics and colour options for a…
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Through What You Wear You Are Communicating With This World And People Around You
On our third interview for “Suit Geek”, we invited our friend Malik. He was one of those Chinese millennials who study business in the U.S., then an MBA, and would eventually get a…
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Artists Actually Care About Suits More Than We Think
Mr Zhao Gang is a well-known Chinese painter. In 1979, he joined the hutong impressionists “Stars” group as one of the youngest members. In the 80s, he went on to study abroad…
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How to wear a navy suit?
How to Wear a Navy Suit?
Whether it’s a light a breathable Fresco suit for the warm months, a flannel suit for the colder season or a mid-weight four season wool, navy suits are probably one of…
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Reimagine Principle M | Introducing our “Semi-bespoke”
Dear Readers, By now, anyone reading this article probably already knows the Oxford definition of the word bespoke. But outside of its English definition, what does “bespoke” really mean? Since…
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Christmas Party Casino Royale 2018 | Video
It has been another year filled with old friends and new friends. Over 2018 we had several events, trunk shows and launched new products. Of course, we also continue to…
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New Product Launch | A Timeless Product for World-travelers
Yoojeong Chae is a Korean leather Artisan based in Beijing. She initially started as a fashion designer with a degree from Tsinghua University of Design. She started her career at…
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B&Tailor’s Bespoke Suit Start To Finish
  A beautifully tailored garment takes a litiile bit time. In this video, it shows the process of bespoke suit from start to finsh.  
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PRINCIPLE M

Premium Tailored Clothing & Accessories | Beijing