At Principle M, we mainly offer made to measure suits, shirts, coats, and so on, as well as accessories. The majority of our clients meet us at our shop in person to commission orders. However, we have had a growing client base online who purchase our accessories on our Taobao webshop. A lot of guys asked us if we would ever have anything ready to wear. Well, that wait is over (the wait was actually over in April when we launched it but it has taken a bit of time to get this up on our blog).
We found a 4.5oz. denim from one of our Japanese cloth suppliers that was a good four season weight. Then, we designed a button down collar that is a bit longer and has a nice ‘S’ curve to it, giving it a nice relaxed look. We opted to have gathering on the sleeve head and cuff as well for a relaxed look. We make these ‘Tokyo Denim’ shirts using our ‘three-step-hand’ making process, meaning we hand set the sleeves, hand stitch the buttons and also hand stitch the button holes. These three points on the shirt are made with hand construction because a hand set sleeve will have a bit more elasticity when moving around thus making it more comfortable. The buttons and button holes are hand stitched because the hand stitching vs. machine makes for a far superior shirt and it is much more aesthetically pleasing. We sell this shirt for 780 RMB, just over a hundred bucks, which makes for a pretty valuable offer. Oh, it also includes shipping (in Mainland China, anyways).
The Tokyo Denim was a big hit and we also launched the Nola Seersucker over the summer that was also well received by our clients. So, whats next?