Principle M is a premium tailored clothing label & classical menswear shop in Beijing

We make high quality tailored clothing, accessories and offer a variety of other heritage brands. Our team is passionate about classical menswear and we enjoy the personal interaction with clients to give them the best service, fit and style.



Basted Fitting with Jamen

Jamen performs the basted fitting on Justin’s bespoke jacket.

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2017 Year in Review [VIDEO]

2017 was a fantastic year and it is a little bittersweet to say goodbye. One of the biggest steps we’ve made in our short history of three-and-a-half years in operation was the move to our new showroom in Beijing. We worked with MDDM, an Italian-German Architect Studio in Beijing to design the space. We wanted […]

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