Semi-bespoke 01 | What is Semi-bespoke?

We are very happy to announce that this first episode of our Semi-bespoke series is here! On this episode, we will introduce our ‘semi-bespoke’ line. What is it? What makes it better? Today, our founder Justin and our tailor Jamen will join us and answer those questions. Watch them in the video below: 

We are very happy to announce that this first episode is here! On this episode, we will introduce our ‘semi-bespoke’ line. What is it? What makes it better? Today, our founder Justin and our tailor Jamen will join us and answer those questions. Watch them in the video below: 

After over two years of research and development, we launched our semi-bespoke in October of 2019. It’s quite different from our MTM and a lot of people ask us why it’s better or what the difference is and it actually takes more than just a few words to explain why. First, you need to know what semi-bespoke is to understand why it is better. 

Jamen has quite a bit of experience in cutting and tailoring suits, and takes new commissions from customers once in a while—we call that ‘full bespoke’ since he is measuring, cutting, fitting the client, and making the suit entirely by hand. When Jamen makes a bespoke suit, it takes about 100 hours from start to finish.

Since it is an intensive process to bespoke make a suit, Jamen doesn’t have the time to cut all of our customers suits’ personally, so that’s why we work with a team of equally passionate cutters and tailors at our off-site workshop. In order to differentiate the product offering, we call this ‘semi-bespoke.’ 

When Jamen first came to PRINCIPLE M, we only offered MTM. It satisfied the majority of our customers but we knew we wanted to offer a semi-bespoke product to fulfil our clients as well as ourselves. 

With MTM, they can be extremely precise with measurements and timing but there are a lot of limitations as to what we can change on the pattern in order to achieve the perfect fit and style. However, we have so much more flexibility with semi-bespoke and we have control on the pattern and adjustments. This allows us to be closer to the perfect fit.

Semi-bespoke 3-piece Suit using Standeven British Mohair

We take the time to make a proper suit, make the best fit and also to do beautiful finishing on the suits. I guess one of the downsides of semi-bespoke is it takes around 6 weeks from start to finish…but hey, good things take time.

It’s really nice to create suits for our clients—to design it, give the best fit possible and see him walk out of PRINCIPLE M with what we consider a piece of art. It’s really gratifying work!

YouTube HD Video

This is the first part in a 5 part series that we will roll out over the next five months to help you better understand what we do. Each part will include a video and article. The five-part series consists of:

I. What is Semi-Bespoke?

II. PRINCIPLE M Semi-bespoke style, fit and cut of the suit 

III. The Process of Commissioning a Semi-Bespoke Suit from Start to Finish

IV. Technical Aspects: Cutting, Fitting and Finishing

V. Semi-Bespoke from a Customer’s Perspective

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PRINCIPLE M

Premium Tailored Clothing & Accessories | Beijing