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Look Book | Ask PM | Suit Geek | Tailoring & Fabrics | Videos | Watches

Lookbook | Principle M 2024 Spring/Summer
Ask PM, Look Book PRINCIPLE M 5/28/24 Ask PM, Look Book PRINCIPLE M 5/28/24

Lookbook | Principle M 2024 Spring/Summer

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Lookbook | Principle M 2024 Early Spring
Ask PM, Look Book PRINCIPLE M 3/22/24 Ask PM, Look Book PRINCIPLE M 3/22/24

Lookbook | Principle M 2024 Early Spring

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Ask PM | How To Pick A Tan Suit?
Ask PM PRINCIPLE M 7/5/23 Ask PM PRINCIPLE M 7/5/23

Ask PM | How To Pick A Tan Suit?

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7 Ways to Wear our Navy Bombay Jacket
Video, Ask PM Justin Kwan 5/26/23 Video, Ask PM Justin Kwan 5/26/23

7 Ways to Wear our Navy Bombay Jacket

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The Rarest & Most Luxurious Fibers in the World
Ask PM, Tailoring and Fabrics, Bespoke Justin Kwan 11/12/22 Ask PM, Tailoring and Fabrics, Bespoke Justin Kwan 11/12/22

The Rarest & Most Luxurious Fibers in the World

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Bespoke Part IV — The Making a Bespoke Suit
Ask PM, Tailoring and Fabrics Justin Kwan 11/20/20 Ask PM, Tailoring and Fabrics Justin Kwan 11/20/20

Bespoke Part IV — The Making a Bespoke Suit

Part IV, the making of our bespoke suits

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Bespoke Part III — The Process of Making an Order, Timing and Pricing
Ask PM, Tailoring and Fabrics Justin Kwan 10/28/20 Ask PM, Tailoring and Fabrics Justin Kwan 10/28/20

Bespoke Part III — The Process of Making an Order, Timing and Pricing

Part III, the process of bespoke, timing and pricing

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Bespoke Part II — What is The Style & Cut?
Ask PM, Tailoring and Fabrics Justin Kwan 9/19/20 Ask PM, Tailoring and Fabrics Justin Kwan 9/19/20

Bespoke Part II — What is The Style & Cut?

Part II, Style, Cut and Fit of our Bespoke Suits.

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Bespoke Part I — What is Semi-Bespoke?
Ask PM, Tailoring and Fabrics Justin Kwan 8/23/20 Ask PM, Tailoring and Fabrics Justin Kwan 8/23/20

Bespoke Part I — What is Semi-Bespoke?

Part I, What is Semi-Bespoke Suiting?

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How to Wear a Navy Suit?
Ask PM 11/16/19 Ask PM 11/16/19

How to Wear a Navy Suit?

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Principle M Showroom, Beijing Embassy District

Shang Plaza Xinyuanli West #20, 2nd Floor Chaoyang District, Beijing, China 100027 +86 010 8405-9158

Principle M at Parkview Green Mall, Beijing CBD

9 Dongdaqiao Rd, Chaoyang, China, 100010 

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